05 · Transform · AI Product Transformation Partnership
Wood Mackenzie
Rebuilding a global product practice around AI confidence.
uplift in AI confidence across product workflows
- 56% uplift in AI confidence across product workflows
- A shared operating model adopted across product teams
- AI-enabled discovery and delivery embedded as standard
The challenge
Wood Mackenzie's product organisation needed to modernise how teams discovered, prioritised, and shipped — raising the floor on AI fluency without disrupting the delivery of a complex, data-heavy product portfolio.
How we worked
A sustained transformation partnership: capability uplift team by team, AI-enabled workflows built into live delivery, internal coaches developed to carry the model forward, and a leadership cadence to govern the change.
The outcome
Product teams moved from cautious experimentation to AI as a default part of how they work — a measurable lift in confidence, a consistent operating model, and an internal capability base that no longer depends on outside help.
Inside the engagement
“The way our teams approach product work has fundamentally changed. AI isn't a side project anymore — it's how we operate.”
Product LeadershipWood Mackenzie
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