02 · Accelerate · Product Team Accelerator · 2025–2026
EROAD
From delivery-focused to commercially sharp and discovery-led in nine months.
uplift in discovery confidence
- +71% uplift in discovery confidence (4.8 → 8.2 / 10)
- +52% uplift in stakeholder influence (5.6 → 8.5 / 10)
- +34% uplift in commercial thinking (5.8 → 7.8 / 10)
- +32% uplift in storytelling & communication (6.2 → 8.2 / 10)
- AI workflows embedded — product updates created 12× faster
The challenge
EROAD is a transport tech company operating across NZ, Australia, and North America. After rapid growth, the product and design team had stalled in execution mode: PMs acting as order-takers, not product leaders; no shared definition of great product practice; discovery inconsistent — jumping to solutions without validating problems; commercial thinking weak with business cases rarely built; only 32% of quarterly commitments delivered; 60+ asks per planning cycle with no clear prioritisation framework.
How we worked
Colab designed and delivered a bespoke 9-month Product Team Accelerator built around EROAD's real operating context. Cross-functional — product and design learned together. Shifted to 3-hour sessions for deeper practice. Monthly live sessions with between-session coaching and champion 1:1s. 30+ dimension skills assessment at start and end of programme. AI workflow activation built directly into sessions — real prompts, real tools. Curriculum covered: discovery and problem validation, opportunity solution trees, storytelling and stakeholder influence, planning and outcome thinking, and strategy to ROI.
The outcome
By programme end, every capability dimension had transformed. PMs moved from order-takers to strategic owners. Discovery was embedded as a team habit. Business cases became standard practice. AI was woven into daily workflows, with product updates created 12× faster. The rest of the business started noticing — other departments commenting that product was showing up differently.
Inside the engagement
“Product is getting their mojo back. I'm hearing from other parts of the business that product is showing up. They're different. They're engaged.”
Jacques EllisCPO, EROAD
Want a similar engagement?
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